"In the automobile industry as well, profits depend on more than just costs. Profits also are affected by brand image and product design and quality, all of which affect how much people are willing to pay for a car. While General Motors whines about its cost disadvantage because of its health care expenditures and high, unionized wage rates, Toyota achieved almost $6,000 per vehicle more in net revenue in 2004, according to the 2005 Harbour Report. Toyota was able to get its customers to pay more for each car because it did not have to offer as many rebates, price concessions, and financing discounts..." Jeffrey Pfeffer - autor What Were They ThinkingVia @luiguimoterani
Blog c/ pensamentos sobre: branding, planejamento, marketing, gestão e o dia-dia. ...Significado de abrandar: v.t. Tornar brando. Fig. Suavizar: abrandar mágoas. Serenar. V. i. Tornar-se brando, menos intenso
terça-feira, junho 26, 2012
Como aumentar o salário e reduzir os custos?
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