"...if you want to be truly mindful of long term and believe that consumers CAN help your brand innovate , then the way to do that is by establishing a more committed, long term connection.
viaI believe that innovation comes from intimate understanding of a whitespace. Intimacy can only be achieved by fostering trust and communication. Trust and communication happen over time. That is why having a space where brands and consumers can “live” together with the intention of seeking understanding from one another can be of tremendous value to the innovation process and to long term brand strategy overall. The online space is an ideal home for these types of engagements."