quinta-feira, outubro 18, 2012

O que é o GAP ?

GAP: é onde a empresa com bom posicionamento e boa entrega de experiência vence a concorrência.
"The gap between what you say you are and what people think you are breeds doubt in stakeholder minds. And that's a bad thing, because in this hyper-competitive world, the next Brand is just waiting for a moment of uncertainty to slip in and grab the mindshare formerly devoted to you." Tedd Mathews, autor de Brand: it ain't the Logo, is what think of You

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