sexta-feira, março 22, 2013

Conteúdo precisa ser e estar num ecosistema

Saiu no Guardian

"Digital content needs to be supported by great user experience (UX), solid digital strategy, attentive channel management and smart technology. To reiterate – it must be part of a system."
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"Content works best when you define it as anything that occupies your brand's space. Content strategy therefore works best when it's the conduit between user experience, strategy, creative and technology."
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...we need to constantly remind ourselves that users remember fun, exciting or informative experiences that go well beyond any single piece of content."


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