sexta-feira, março 22, 2013

Conteúdo precisa ser e estar num ecosistema

Saiu no Guardian

"Digital content needs to be supported by great user experience (UX), solid digital strategy, attentive channel management and smart technology. To reiterate – it must be part of a system."
"Content works best when you define it as anything that occupies your brand's space. Content strategy therefore works best when it's the conduit between user experience, strategy, creative and technology."
...we need to constantly remind ourselves that users remember fun, exciting or informative experiences that go well beyond any single piece of content."

Nenhum comentário: