Saiu no Guardian
"Digital content needs to be supported by great user experience (UX),
solid digital strategy, attentive channel management and smart
technology. To reiterate – it must be part of a system."
"Content works best when you define it as anything that occupies your
brand's space. Content strategy therefore works best when it's the
conduit between user experience, strategy, creative and technology."
...we need to constantly remind ourselves that users remember fun, exciting
or informative experiences that go well beyond any single piece of