Uma coletânea de insights podem ser pinçados desta entrevista que o Business Man da publicidade, CEO do Grupo WPP (JWT, Ogilvy & Mather, Young & Rubicam) de publicidade, relatou para este projeto do Google. Insights with Sir Martin Sorrell \ Think Quarterly
"I’m in a business where there’s complete anarchy. You can’t control it – you can only react to it. The control that people traditionally had over their message is gone."
“People used to say that information is power but that’s no longer the case. It’s analysis of the data, use of the data, digging into it – that is the power. You get so much of the stuff and everyone has access to it.”- Sir Martin Sorrellvia aqui
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