Social Media em frases

"As empresas preocupam-se em causar buzz nas redes sociais e às vezes até conseguem. O problema é que isso não fica na cabeça do consumidor." (Estudo sobre a Classe C feita pela agência WMcCann) Aloisio Pinto - Diretor de Planejamento da @WMcCannbr

Social media is about real people talking to each other about things of mutual importance to them. And let's be honest - they rarely want to talk about your brand (in a brand-y sense)...tho might want to talk about whether your product works. And are even less likely to want to talk TO your brand (in a brand-y sense)...tho they may well want to talk to someone who works for your business. Douglas Rushkoff, autor do livro Program or be Programed

@equalman  - Erik Qualman, autor de SocialNomics