quinta-feira, julho 18, 2013

"Marcas precisam mudar o mundo", por Simon Mainwaring

"...people want to invest in brands that positively change the world... while CSR , cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating your brand’s core mission and values is now critical in terms of the reputational, employee productivity and bottom line impact to your company." Simon Mainwaring

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