- Validated learning is the unit of progress, not some intangible "business value" (Eric)
- A startup is by definition an experiment, which means that it can occur within an established business (Eric)
- Speed is critical, but not just in "getting stuff done" but rather in obtaining enough concrete knowledge to pivot successfully (Eric & Josh)
- Ideas to build, code to measure, data to learn, rinse & repeat (Eric)
- What's important is how quickly you get through that loop, not how well you do any or all of the steps, [although it's assumed that you are at least 'good' at them!] (Eric)
- When experiments reach diminishing returns, it's time to pivot (Eric)
- "We keep having epiphanies every few days now!" (Josh)
- "We [Industrial Logic] shifted from 'lets try this idea' to 'what's the experiment we are going to do?' (Josh)
- Hypothesis to Happiness instead of Concept to Cash (Josh)
Blog c/ pensamentos sobre: branding, planejamento, marketing, gestão e o dia-dia. ...Significado de abrandar: v.t. Tornar brando. Fig. Suavizar: abrandar mágoas. Serenar. V. i. Tornar-se brando, menos intenso
quarta-feira, agosto 08, 2012
Frase do dia [Eric Ries]
Separei algumas citações que o Eric Ries (Lean Startup) fez junto com o Josh Kerievsky no evento SFAgile conference, que resumem um pouco o que é o mindset da Startup Enxuta.
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