Frase do Dia [Daniela Sangiorgi]

"If service is the common denominator in exchange and not some special form of exchange, it is important to combine the operational capability of designing for service experiences and interactions, with new ways to think about and look for opportunities for value creation and innovation. This way of thinking that focus more on interactions, exchanges and offerings than on tangible or intangible goods is what I refer here as Service Thinking." Daniela Sangiorgi