"...CRM is not the solution for having a relationship with your customers. CRM should be tied into your organization on a strategic level. It’s a way of work.
...
Most companies use CRM as there marketing intelligence database to sell more products to a specific targeted group of customers. Now where is the relations part you might ask? My sentiments exactly."
By @michaelvanlueden
- Insight interessante. O CRM é um maneira de se trabalhar que tem apenas a intenção de gerenciar o relacionamento, através de métricas de relacionamento comercial e não emocional. Faltam métricas para avaliar o emocional/psicológico.
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