domingo, dezembro 02, 2012

Como anda o engajamento social interno nas maiores empresas do mundo?



Relatório interessante, apesar da metodologia ser um pouco restrita e  enquadrar apenas as super enormes empresas no mundo, vale dar uma olhada. Algumas coisas que vi: 

  • Percebe-se que ainda não se tem uma integração de informações 'sociais' externas e internas, portanto, para gerar (novas) estratégias. 
  • Percebeu-se que mais de 45% pensam em transformar a empresa em Social Business, mas ainda não chegaram lá. 
  • De que ainda é difícil fazer os funcionários se engajarem, mas os números estão crescendo internamente.
  • E que, quem detém o funcionamento de estratégia e das Mídias Sociais é o setor de TI.

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