"“How much time companies allocate depends on the level of uncertainty they face and the importance of innovation (for example, Valve competes in a high-uncertainty market and believes it creates all its value through customer-focused innovation). Time has the power to let people explore new ideas that may not make sense at first; but the greater the variation in new ideas you test, the higher the probability that some will prove valuable...No matter how it’s done, leaders must make sure that employees are given the time—and the expectation—to conceive and test new ideas. It helps if leaders set an example” - Jeff Dyer, em The Innovathors Method
Blog c/ pensamentos sobre: branding, planejamento, marketing, gestão e o dia-dia. ...Significado de abrandar: v.t. Tornar brando. Fig. Suavizar: abrandar mágoas. Serenar. V. i. Tornar-se brando, menos intenso
quinta-feira, janeiro 15, 2015
Um dever do líder é dar tempo e condições para inovação acontecer
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