“I can put down on a page a picture of a man crying, and it's just a picture of a man crying. Or I can put him down in such a way as to make you want to cry. The difference is artistry - the intangible thing that business distrusts.”
quarta-feira, setembro 15, 2010
Bill Bernbach Said #19
Bill Bernbach Said #19: "The nineteenth in our series of Bill Bernbach quotes...
“I can put down on a page a picture of a man crying, and it's just a picture of a man crying. Or I can put him down in such a way as to make you want to cry. The difference is artistry - the intangible thing that business distrusts.”
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“I can put down on a page a picture of a man crying, and it's just a picture of a man crying. Or I can put him down in such a way as to make you want to cry. The difference is artistry - the intangible thing that business distrusts.”
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