O que é o GAP ?

GAP: é onde a empresa com bom posicionamento e boa entrega de experiência vence a concorrência.

"The gap between what you say you are and what people think you are breeds doubt in stakeholder minds. And that's a bad thing, because in this hyper-competitive world, the next Brand is just waiting for a moment of uncertainty to slip in and grab the mindshare formerly devoted to you." Tedd Mathews, autor de Brand: it ain't the Logo, is what think of You