Your Soul

“The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be.”

William Feather

Design Thinking About Change

Design Thinking + Innovation

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Bill Bernbach Said #19

Bill Bernbach Said #19: "The nineteenth in our series of Bill Bernbach quotes...

“I can put down on a page a picture of a man crying, and it's just a picture of a man crying. Or I can put him down in such a way as to make you want to cry. The difference is artistry - the intangible thing that business distrusts.”

Click here for all the quotes so far.

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Poder x Liderança

Poder x Lideranca:

O poder sim, é aquele que constrói as bases p/ a construção de valores pessoais e culturas de grupo. Por isso pergunto: Você é líder ou chefe?
Você tem poder? E como usa-o?

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Lealdade

"Loyal customers understand that there's almost always something better out there, but they're not so interested in looking."

Por Serh Godin


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Dan Ariely e a realidade

http://www.ted.com/talks/lang/por_br/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html



Neste video do TED 2009, levanta uma questão interessante sobre "Temos controle sobre nossas decisões?"?
Acredito que em alguns momentos somos apenas um produto do meio servindo a senhores maiores que nós, por julgarmos eles maiores.